Engage. Build Loyalty. Lead.

Loyal to process. Focused on results.

I help brands transform loyalty from points and discounts into emotional bonds, behavioral engagement, and sustainable growth.
Where process meets psychology, loyalty becomes a true business strategy.

Loyalty + Teach - a learning-first practice.

I founded LoyalTeach because loyalty should be taught as much as it is built. I'm loyal to the process - learning, designing, embedding, improving. We run a clear loop: Learn - Design - Embed - Improve.

Loyalty is multidisciplinary - behavior, CX, product, data, service, incentives. We track what changes across these fields and translate it into program architecture, journeys, and service standards.

LoyalTeach turns learning into practice and gives back to the community with open playbooks, templates, and case studies. The result is simple: operating programs people love to use and teams are proud to run - tied to measurable growth.

What I Do

Built on a clear loop - Learn • Design • Embed • Improve.

Learn - Audit & Insight

Market scan, peer learning, and data review to find what really drives adoption and retention. Deliverables: quick-wins brief, benchmark highlights, and a focused opportunity map.

Design - Program Architecture

Tiers, earn-and-burn, benefits, and KPI tree that tie loyalty to growth. Deliverables: benefit matrix, rules & eligibility, measurement plan, and a clear roadmap.

Embed - Enablement & CX

Customer journeys, service standards, ops playbooks, and team training. Deliverables: journey specs, service guidelines, content & CRM triggers, enablement kit.

Improve - Experiments & Analytics

Segmentation, dashboards, and test-and-learn. Deliverables: experiment backlog, reporting rhythms, and optimization recommendations.

Loyal to the process. Human about the journey.

1

Mechanics

We make value feel fair and worth coming back for: tiers, earn/burn, benefits, and a clear value equation tied to revenue and frequency.

2

Experience

We remove friction and design moments that make people feel seen - journeys and service standards teams can actually run.

3

Behavior

We nudge what's good for customers and the business: triggers, habit loops, and experiments that we measure weekly.

4

Community of Practice

We teach as we build: peer learning, open playbooks, and enablement kits so every next launch starts smarter.

What You Get

Results you can run - and measure.

A clear loyalty strategy - simple to explain, easy to operate.
Journeys that reduce friction - moments that make people feel seen.
A value equation that holds - tiers, benefits, and rules customers actually use.
A test-and-learn rhythm - segments, experiments, and weekly reviews.
Dashboards that drive decisions - KPIs tied to revenue, frequency, and LTV.
Enablement for your team - playbooks, templates, and training to scale confidently.

Two tracks - Consulting, and Learning & Inspiration.

Consulting

Advisory Retainer

Ongoing strategic guidance, reviews, and decision support.

Best for: teams that want a senior partner "on call". Includes: monthly/bi-weekly sessions, artifact reviews, experiment council.

Strategy Sprint (4-8 weeks)

Focused diagnosis and plan to align stakeholders and set the path.

Best for: (re)launch or "stuck" programs. Deliverables: strategy brief, KPI tree, roadmap, quick-wins plan.

Program (Re)Design & Enablement

From architecture to go-to-market, with playbooks your team can operate.

Best for: building or rebuilding the core mechanics. Deliverables: tiers/benefits/rules, measurement plan, journey specs, enablement kit.

Learning & Inspiration

Workshops

Executive alignment and team bootcamps that turn ideas into action.

Formats: 2-4h exec session • 1-day team bootcamp. Outcomes: shared language, prioritized moves, next-step plan.

Inspiration & Learning

Talks and learning series that bring the field forward - Loyalty + Teach.

Formats: 45-60min keynote • Lunch & Learn series • case-study deep-dives • monthly clinics. Includes: slides + one-pager; optional recording.

Mix and match. Many teams start with a Strategy Sprint, then add a Workshop or Learning series to spread the mindset.

From LinkedIn

Teach in public - selected posts & case snippets.

Rituals Instead of Logistics

When delivery becomes a ritual, value shifts from transaction to meaning.

Read on LinkedIn →

Designing Rituals to Drive Loyalty

Turn brand moments into repeatable rituals that anchor identity beyond discounts.

Read on LinkedIn →

Control: The Next Loyalty Frontier

From points to power: give customers ownership and make loyalty feel truly theirs.

Read on LinkedIn →

Let's build your next loyalty success story

Tell me about your brand, goals, and timelines - I'll respond personally.

Ask a loyalty question Book a 20-min intro

One focused question • I'll reply within 24h • Brand-side teams only

```